business
NAMING
For your company to be successful and continuous grow in today’s competitive world, the strategic model is the starting point of the brand creation and an important component for storytelling. The model is a key value to the successful business. The brand created by the strategic model and storytelling will make your customers feel it, get into their minds, trust in you, and stay in their hearts. Insightbrander executes with special processes and strategies to develop the attractive brand identity that wins the customers’ hearts.
CI
It is an important element and value for representing the identity and unique competitiveness of a company. As a key criterion for valuable and practical promotion and marketing, it needs to be consistently integrated with company’s culture, image and story. Insightbrander creates a sensible company value to the customers with the unparalleled insights and execution, and works towards your sustainable competitiveness.
BI
It is a brand value integration system that creates and realizes in detail the brand identity embedded in your products or services. It is also a key means to consistently inspire customers with the brand's unique spirit through slogans, symbols and images. In Insightbrander, our core value is a competitive brand creation with insights searching for the intrinsic value and charm of your own brands.
CHARACTER
It is a powerful and effective marketing tool inspiring consumers with your story that the brand wants to get into them more easily and deeply. In particular, it has a great impact on building brand trustworthiness with scalability and sustainability through One Source Multi Use (OSMU). Insightbrander focuses on securing long-lasting competitiveness through the development of emotional characters integrating with story and culture.
BRAND CONSULTING
For a brand that customers love, the iterative process of establishing and growing the brand's visible and invisible value in balance must be thoroughly executed. The process requires the assessment, analysis and guidance by trusted and experienced experts. Insightbrander carries out thoughtful and in-depth brand consulting with our unique Insightree Strategy.